Terms of Service

Last updated: 21 August 2026

1. Who we are

"Just for kicks" is provided by Hughes Digital Studio Limited ("we", "us", "our"), of 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF. You can contact us at hello@hughesdigitalstudio.co.uk. Registered in England and Wales, company number 16370153.

These Terms of Service ("Terms") govern your use of the Just for kicks web app (the "Service"). By creating an account, you agree to these Terms and to our Privacy Policy.

2. Not a medical tool — accuracy and liability

Just for kicks is in no way a medical tool or medical device. It is simply a convenience tool that helps you keep a personal record of when you feel your baby kick or move — nothing more. It is not a substitute for professional care, and there is no "normal" number of movements you should feel. If you are ever concerned that your baby is moving less than usual, or if their movements have changed, stopped, or slowed down — do not wait, and do not rely on this app or its charts to reassure you. Contact your midwife or maternity unit immediately, any time of day or night. Trust your instincts over any counter, app, or graph.

We make no representation or warranty that the Service, or any record, timestamp, count, or chart it produces, is accurate, complete, uninterrupted, or reliable. Logging depends on you tapping the button at the right time, your device's clock, and your network connection, any of which can result in missed, duplicate, or mistimed entries. We accept no liability whatsoever for the accuracy of any recorded data, or for any decision made or action taken (or not taken) in reliance on the Service or its data. Use of the Service, and any record you keep using it, is entirely at your own risk.

3. Accounts

You must provide an accurate email address and keep your password confidential. You're responsible for activity that happens under your account. You must be at least 18 years old to create an account.

4. Free trial, billing, and cancellation

New accounts get a 5-day free trial from the point you finish adding a card.
A valid card is required to start the trial. You will not be charged during the trial.
Unless you cancel first, we will automatically charge your card a one-off fee of £2.99 (GBP, inclusive of any applicable VAT) when the trial ends. This is a single, one-time charge — not a recurring subscription. You will not be charged again after that.
You can cancel your trial at any time before it ends, at no cost, from the Account tab inside the app. Cancelling deletes your account and all your logged data immediately and permanently.
Statutory cancellation right: under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel this contract within 14 days of creating your account without giving a reason. If you are charged the £2.99 fee and then cancel within that 14-day window, contact us at hello@hughesdigitalstudio.co.uk and we will refund it in full. After the 14-day window has passed, the one-off fee is non-refundable, except where required by law.
Payments are processed securely by Stripe. We never see or store your full card details.

5. Acceptable use

You agree not to:

use the Service for any unlawful purpose;
attempt to gain unauthorised access to other users' accounts or data;
interfere with or disrupt the Service's operation (e.g. attempting to overload or attack it);
reverse-engineer or resell the Service without our written permission.

6. Your data

Your logged movements belong to you. How we collect, use, and protect your data is set out in our Privacy Policy. You can permanently delete your account and all associated data at any time from the Account tab.

7. Service availability

We aim to keep the Service available, but we don't guarantee it will always be uninterrupted, error-free, or available at any particular time. The Service is provided "as is" and "as available", without warranties of any kind, to the fullest extent permitted by law.

8. Limitation of liability

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be limited or excluded under English law. Subject to that, to the fullest extent permitted by law, our total liability to you for any claim arising from your use of the Service is limited to the amount you paid us (i.e. £2.99). We are not liable for indirect or consequential losses.

Nothing in these Terms affects your statutory rights as a consumer.

9. Changes to the Service or these Terms

We may update these Terms from time to time — for example if the price, trial length, or features change. If we make material changes, we'll take reasonable steps to let existing users know (such as an in-app notice) before the changes take effect.

10. Ending your account

You may close your account at any time via the Account tab. We may suspend or terminate accounts that breach these Terms.

11. Governing law

These Terms are governed by the laws of England and Wales. If you are a consumer, you may also have the right to bring proceedings in the courts of the country where you live within the UK.

12. Contact

Questions about these Terms? Email hello@hughesdigitalstudio.co.uk.